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Want to find sponsors (and keep the ones you already have as happy as a proverbial clam)?
The Power of Small Wins
Big wins. They are what we all live for, right? Being crowned King Kristin (hmm, Roger, can we chat?) at Eldora Speedway’s Kings Royal or the Knoxville Nationals Champion might top your list. Or maybe you’re aiming higher, for a points championship in Formula One or NASCAR. But most of us aren’t just one step […]
How to Build a Racing Website for Less than $100
As a racer, you might not think of your website as a critical piece of your program. But to me, your website is to your online brand what your hauler is to your on-track performance: it’s the hub of the action in the pits. If it’s effective, it holds your tools, spare parts and support crew/materials […]
What is a Racing Brand, Really?
Last week, we talked about one of the best pieces of advice I can give you: don’t wait until you’re winning to build a brand. Smart companies partner with brands, not just fast race cars, in order to reach their audience. Fans become the audience of their favorite brands. In short: if you want to […]
Don’t Wait Until You’re Winning to Build a Brand
In Ready to make your racing your business? Treat it that way., I talked about how easy it is to chalk up a lack of action on your part to saying, ‘when you get to X turning point, you’ll do Y.’ One of the challenges I get often from racers who want to be successful in the […]
Ready to make your racing your business? Treat it that way.
One of the questions that Carl and I both get asked frequently is: how do you make racing your full-time living? Right now, I’m putting together a post on how teams make money (hint: hired drivers with 401(k)’s are the exception, not the rule, and those race track checks don’t exactly pay the bills), and […]
Want to learn about how mindset can drive your racing business?
I got pitched. Here’s what happened.
Pitching. It’s an arduous and repetitive process, whether you’re throwing fastballs, trying to communicate the value of an offering to a potential partner, conveying a story to the media or the like. I see a lot of these pitches, whether I’m reviewing them for clients or sending them out myself on behalf of our race team, one […]
Turn people off. It works, believe me.
Have you ever heard the old adage: “if you try to appeal to everyone, you’ll appeal to no one?” I believe it’s true. I mean, some guys like big boobs. And they tell me some guys like small boobs. But news flash: no one can have both. Well, not a matching pair anyway. And I […]
Selling Experiences – Ralph Sheheen at RPM Recap
If you’ve been around these parts long – that sounded very Southern…I feel like there needs to be a ‘y’all’ inserted here – you know that I believe pretty heavily in thinking not just outside of the box, but outside of our industry for ideas on how to survive and thrive. That’s how the best […]
How the Best Innovate, On and Off the Track
Want to take your marketing game to the next level, whether you’re a racer, track promoter or racing business? Look outside of racing. It might sound simple, but it’s worth considering. Because the most successful people that I know in racing didn’t get there by modeling off of other racing businesses. They don’t stay at […]
Tracks: Make Your Ticket Holders Feel Like ‘Members’
Recently, I had the opportunity to attend a ‘business of sports’ talk with the EVP of Marketing at the Pittsburgh Pirates, Drew Cloud, and take a private tour of PNC Park. It took me back quite a bit to my days at the San Francisco 49ers, and the level at which professional sports organizations like […]