First of all, welcome!
Here’s what you need to get up to speed.
Step One: Join the DirtyMouth community to get free advice, fresh ideas and fuel for your passion via email.
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Step Three: Read below for what you need to know now. (<- Bonus Points? Say that three times fast.)
Want to find sponsors (and keep the ones you already have as happy as a proverbial clam)?
Sponsorship: Your December To-Do List
Can you believe it’s already December?! Believe it or not, now’s the time to kickstart your 2017 season sponsorship program if you haven’t already. Although many businesses are focused on their end-of-year activities and not on hearing your marketing pitch, there is still a LOT you can be doing to: do right by your current […]
The Truth About All of Those Stickers
Ever see a truck driving down the highway with a back windshield full of decals? From K&N to Monster Energy, he’s got all his adrenaline-related needs covered. Like this: Now, how many times have you thought to yourself: how did that guy get so many sponsors??! NO? So why do we do the same with […]
The Right-Sized Sponsorship Prospects
Sometimes, marketing your race team to potential prospects can feel like finding the Goldilocks of companies: not too big and not too small. A few weeks ago, I got a great question from a prospector who detailed the struggle: many companies are too small and local to be interested in racers who run a regional or […]
The September Sponsorship Hustle
Have you seen Gary Vaynerchuk’s recent video titled August? From talking with some of you on coaching calls, I know that he’s pretty polarizing. I personally like his no b.s. approach but I don’t subscribe to the business-over-life mentality. I was really happy when one of our great DirtyMouth Sponsorship Success Community members – hey Haley! – […]
Increasing the Value of Your Sponsorship Offerings
Some of the most frequent questions I get are regarding sponsorship pricing and value. Many racers, and racing properties and events, struggle with knowing how much to charge and how to justify their pricing. That’s one of the reasons that I wrote a popular blog post on the difference between pitching racing sponsorship that’s too […]
Want to learn about how mindset can drive your racing business?
Build Relationships If You Want to Win
You can have one night stands, or you can have relationships. You likely can’t have both. At least not for long – just look at celebrities, politicians and athletes paying the big bucks in alimony and child support for trying to make that third setup work. In racing, and probably in life, ‘one night stands’ might […]
What’s Missing From (Most) Motorsports Marketing
In my line of work, I get to see a lot of marketing. From flyers on windshields to social media updates – yep, that’s marketing even if you’re only selling your own image – we come across thousands of marketing messages each and every day. And we all know that there are people or companies […]
Building an audience? Here’s where to find your fans, marketing partners and media members.
If you’re building a racing business – a team, a track, an event or even a store – you know that you need customers. Customers come in different forms – fans, purchasers, media members, marketing partners or sponsors – and you need to get in front of them to be successful, whether you’re selling a […]
When did ‘trying’ become a swear word?
There’s always that one guy in the bar. The one who’s wearing too much cologne, too much hair gel, pants that are way too tight and a look in his eyes that’s way too lecherous. The one who is – shudder – trying too hard. We all fear being seen as that person, right? Especially when […]
Ten Things to Do Now to Impact Your Entire Season
Whether you’re a track promoter or a team owner, things are about to get real. Real busy, that is. With the racing season upon us, nights in the garage / at the track are going to get longer and the time you can devote to ‘extras’ – what marketing is, like it or not, to […]