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Here’s what you need to get up to speed.
Step One: Join the DirtyMouth community to get free advice, fresh ideas and fuel for your passion via email.
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Step Three: Read below for what you need to know now. (<- Bonus Points? Say that three times fast.)
Want to find sponsors (and keep the ones you already have as happy as a proverbial clam)?
Build Relationships If You Want to Win
You can have one night stands, or you can have relationships. You likely can’t have both. At least not for long – just look at celebrities, politicians and athletes paying the big bucks in alimony and child support for trying to make that third setup work. In racing, and probably in life, ‘one night stands’ might […]
What’s Missing From (Most) Motorsports Marketing
In my line of work, I get to see a lot of marketing. From flyers on windshields to social media updates – yep, that’s marketing even if you’re only selling your own image – we come across thousands of marketing messages each and every day. And we all know that there are people or companies […]
Building an audience? Here’s where to find your fans, marketing partners and media members.
If you’re building a racing business – a team, a track, an event or even a store – you know that you need customers. Customers come in different forms – fans, purchasers, media members, marketing partners or sponsors – and you need to get in front of them to be successful, whether you’re selling a […]
Ten Things to Do Now to Impact Your Entire Season
Whether you’re a track promoter or a team owner, things are about to get real. Real busy, that is. With the racing season upon us, nights in the garage / at the track are going to get longer and the time you can devote to ‘extras’ – what marketing is, like it or not, to […]
The Cold, Hard Math of Sponsor Acquisition
Sponsorship, in particular finding marketing partners, is one of the most popular topics on this blog and with my coaching clients, so it’s only natural that I get questions on that process frequently. Today, I’d like to talk about the sponsorship outreach process, and the questions that I get on that, including some variation of: How […]
Want to learn about how mindset can drive your racing business?
Best of 2015 + Upcoming Workshops
As we close out 2015 this week, I encourage you to take some time to reflect on the past year. We all experience successes and failures in life, work, and racing, and I’m no different. Last week, I shared the powerful impact of 2015, both on me and on the community, and how grateful I am for […]
Selling Sponsorship is Hard. Here’s the (Secret) Reason Why.
Raise your hand if you: Hate thinking about sponsorship Love thinking about sponsorship but never actually do anything about it Worry your proposal looks amateurish Have no idea what to charge (too much? or too little?) Don’t follow up because you feel like a nuisance Feel like you have to promise the world, or aggressively ‘spin’ your […]
The Power of a Trophy
At the end of the race, at the end of the day, what are you left with? ‘Trophies,’ according to Kenny Wallace. This morning, I had the pleasure of listening to Kenny Wallace keynote the RPM Promoter’s Workshops in Las Vegas. He made quite a few interesting points, but one that jumped out to me […]
The #1 Sponsorship Mistake Racers Make
“The only man who never makes a mistake is the man who never does anything.” – Theodore Roosevelt (I love the sentiment of this quote, but you could even argue that ‘never doing anything’ is that mistake-less man’s mistake. Anyway, I digress. And in the first paragraph, no less!) I get emails, Facebook messages, tweets and phone […]
(Trash) Talk is Cheap
It’s that time of year – okay, it’s always that time of year – when the stakes feel their highest for teams, tracks and manufacturers. We have to get that one last win, that one last show in, that one last sale and, often, that one last dig at our competition. Media training was a […]