First of all, welcome!
Here’s what you need to get up to speed.
Step One: Join the DirtyMouth community to get free advice, fresh ideas and fuel for your passion via email.
Step Two: Like? Yes. Because you do.
Step Three: Read below for what you need to know now. (<- Bonus Points? Say that three times fast.)
Want to find sponsors (and keep the ones you already have as happy as a proverbial clam)?
How to Boost Audience Engagement Both Online and at the Track
Last week, I wrote about why engagement matters more than ever in racing. Engagement at the race track and engagement in your online community. The more engaged your audience is, the more consistently committed they are to you and your brand. If you read last week’s post, you know why engagement matters, I want to […]
Why Engagement Matters More Than Ever in Racing
Over the next two weeks, I want to explore a topic that’s always hot when it comes to marketing and almost never talked about when it comes to racing: engagement. First, let’s talk about how to define engagement and why you should care. Generally, engagement is: emotional involvement or commitment. In our social media and […]
When It Comes to Sponsorship Marketing: Show, Don’t Tell
Ever heard the phrase, ‘ideas are worthless without execution’? With the hands-on nature of racing, at the track and in the garage it’s very clear that an idea isn’t worth anything if we don’t do something with it. When it comes to sponsorship marketing, though, we often forget that ideas aren’t enough. We think that […]
Make buying easy.
For most of us in racing, time is a limited resource. We don’t lack ability, smarts or awareness. It’s time that stops us from doing anything more than getting our day-to-day tasks done. It’s time that stops us from being proactive about marketing, interacting on social media, and pitching new partnerships. That’s why much of […]
How long will it take to succeed in racing?
When you’re trying to do something great, whether that’s run a race team or build a business, you have to commit. That’s not news. Most of us in racing know all about commitment. You can’t just build a team or buy a race track and try it for a few weeks. You have to commit, up […]
Want to learn about how mindset can drive your racing business?
Growing the Sport with Grassroots Marketing
When I worked in the NFL, one of my primary responsibilities was to create out-of-the-box opportunities for fans to connect with the team and players. Mostly, this was through media and community relations opportunities. For example, one of Vernon Davis’ interests is fashion. So I worked to secure pieces in high-end fashion magazines for Davis […]
It’s not the racing that’s broken. It’s the marketing.
Me? I have never been more excited about the future of racing. And a lot of that has to do with people like you, who are working to improve the sport we love. But in many areas, the sport is suffering. Car counts are down. The purses are the lowest in the country. And ticket […]
Hit the Ground Running
Like everything else that runs seasonally, the racing season has a beginning, middle and end. When I was really young, it seemed like Western Pennsylvania weather dictated the beginning (rain), middle (yay!), and end (cold). But there’s another pattern we often followed – the opening winners, middle-of-the-season winners and the end-of-the-year winners. There are a […]
Your Best Assets: Help Others Help You Tell Your Story
When you tell your story effectively, you highlight what makes you unique. What makes you different from your competition. But because racing itself is unique to many people outside of our industry, we sometimes forget that the racing itself isn’t what makes us unique. It’s just part of our story. What makes you unique isn’t […]
Do you know where your customer is?
Do you know where he (or she) is right now? Is he at work? Is she at spinning class? Is he in the garage? Is she poring over her son’s sponsorship materials while cooking dinner? It might seem silly to think about, but if you don’t know where you customer is – right now – […]