First of all, welcome!
Here’s what you need to get up to speed.
Step One: Join the DirtyMouth community to get free advice, fresh ideas and fuel for your passion via email.
Step Two: Like? Yes. Because you do.
Step Three: Read below for what you need to know now. (<- Bonus Points? Say that three times fast.)
Want to find sponsors (and keep the ones you already have as happy as a proverbial clam)?
Consistency Wins Championships (and Other Fun Things. Like Money.)
“Bad marketing done consistently will beat good marketing done inconsistently.” – I’m not sure who said it, or even where I first read it, but I like it. A lot. It’s a good reminder to me that just showing up consistently is more than most people will do. On every level of racing, there are […]
The Proposal (a.k.a The Sponsorship Clincher).
I’m often asked: how do I get (more) sponsors? The answer is pretty simple: get on your local message board and bash all the other drivers using an anonymous screen name. Their sponsors will come running. Duh. Kidding. But seriously, this is obviously one of the most common questions I get. And the answer is […]
Sponsorship is a Dirty Word (But You Still Have to Use It.)
A few weeks ago, an article that I wrote received criticism on LinkedIn because it used the word sponsorship in the title. I understood the commenter’s point of view – some people hear sponsorship and think ‘free money’ – and I actually do prefer the term ‘marketing partnership’. But I had to laugh when other […]
Matching your audience to a sponsor’s target (with real, live numbers!).
One of the most common pieces of advice you’ll hear is that you should be targeting potential sponsors or marketing partners whose target demographics match with the audience you reach. In essence, the company should want to reach the people who are interested in you. Your audience should be their target. When we think about […]
A man with tools (and a plan).
If Dave Despain called today and said he’d like to feature you on his show tomorrow, could you make money from that opportunity? Most people would say ‘yes’. But, even though thousands and thousands of people will have seen your face, your name and, hopefully, your message…the publicity itself doesn’t pay. You won’t make a […]
Want to learn about how mindset can drive your racing business?
Dirt Classic Fans’ Vote Race: Fresh and New Doesn’t Have to Be Complicated
As many of you know, last year I had the opportunity to help produce the Dirt Classic Presented by Kasey Kahne with Jarrod Adams of Adams Investing and Alan Kreitzer of Lincoln Speedway. Together we created a solid foundation for the entire brand from scratch, crafting everything from logos and social media profiles to the race […]
How to promote yourself without feeling like a sell-out.
Quick Note: Just a reminder that DirtyMouth will be at RPM doing quick and dirty consulting sessions and much more at RPM from February 16th and 17th. Sign up for a session here. I’ve gotten a few requests for non-promoter coaching while I’m in town, too. If that’s of interest, please shoot me an email […]
There’s a time to produce and a time to promote.
Without one, it’s really tough to successfully do the other. You might not see it directly as a racer – in theory you can do the work of building a fast race car and win races without ever promoting. But that’s just theory. How many successful racers do you know that pay the bills just by […]
Pricing: Pick a Strategy and Tweak As You Grow
From sponsorship packages to specialty services and ticket costs, pricing is a topic that you could talk about all day long. It’s one of the most common questions I get. The thing is, you’d almost never be right or wrong. That’s what makes it hard. If you’re wondering how to price things when you’re just […]
Consistency Wins Championships (and Other Fun Things. Like Money.)
“Bad marketing done consistently will beat good marketing done inconsistently.” – I’m not sure who said it, or even where I first read it, but I like it. A lot. It’s a good reminder to me that just showing up consistently is more than most people will do. On every level of racing, there are […]