First of all, welcome!
Here’s what you need to get up to speed.
Step One: Join the DirtyMouth community to get free advice, fresh ideas and fuel for your passion via email.
Step Two: Like? Yes. Because you do.
Step Three: Read below for what you need to know now. (<- Bonus Points? Say that three times fast.)
Want to find sponsors (and keep the ones you already have as happy as a proverbial clam)?
Going Beyond the Racing: Promoting You
There are times when I am optimistic. I have high hopes for what we can do for this sport and with this sport, as racers, promoters and fans. Some might say my hopes are too high, too optimistic. Some might even call me naive. And this weekend at the Dirt Classic, I had my eyes […]
Breaking Down the Donald Trump Sprint Car Sponsorship
Y’all know I don’t talk about news very often. I’m more about the business of racing, less about the results and gossip. And I certainly don’t talk about politics. (Both stances are less stances than insurance policies against my safety and sanity. But I digress.) But a news story out of the Knoxville Nationals caught […]
Need-Based vs. Value-Based Sponsorship
When I do a proposal review or coaching call, I’m often asked about how to explain the cost of sponsorship to a potential marketing partner through the lens of the cost of racing. “If they see how much it costs to race, they’ll realize why my sponsorship packages start at $X. They’ll see how much […]
Know. Like. Trust. (Or, how to make customers.)
“All things being equal people will do business with, and refer business to, those people they know, like, and trust.” – The Go-Giver by Bob Burg and John David Mann Marketers throw around the phrase ‘know, like, trust’ like pitchers throw around, well, balls. You’ve probably heard it before and completely ignored it, because what does that matter […]
Sponsorship: The DirtyMouth Philosophy
This week (as opposed to some other weeks, to be perfectly honest), I’m taking my own advice. Many of you have been with me for the nearly two years that I’ve consistently blogged every Thursday, but others are brand new. That’s why I thought it might be a good time to take a broader look […]
Want to learn about how mindset can drive your racing business?
How to Boost Audience Engagement Both Online and at the Track
Last week, I wrote about why engagement matters more than ever in racing. Engagement at the race track and engagement in your online community. The more engaged your audience is, the more consistently committed they are to you and your brand. If you read last week’s post, you know why engagement matters, I want to […]
Why Engagement Matters More Than Ever in Racing
Over the next two weeks, I want to explore a topic that’s always hot when it comes to marketing and almost never talked about when it comes to racing: engagement. First, let’s talk about how to define engagement and why you should care. Generally, engagement is: emotional involvement or commitment. In our social media and […]
When It Comes to Sponsorship Marketing: Show, Don’t Tell
Ever heard the phrase, ‘ideas are worthless without execution’? With the hands-on nature of racing, at the track and in the garage it’s very clear that an idea isn’t worth anything if we don’t do something with it. When it comes to sponsorship marketing, though, we often forget that ideas aren’t enough. We think that […]
Make buying easy.
For most of us in racing, time is a limited resource. We don’t lack ability, smarts or awareness. It’s time that stops us from doing anything more than getting our day-to-day tasks done. It’s time that stops us from being proactive about marketing, interacting on social media, and pitching new partnerships. That’s why much of […]
How long will it take to succeed in racing?
When you’re trying to do something great, whether that’s run a race team or build a business, you have to commit. That’s not news. Most of us in racing know all about commitment. You can’t just build a team or buy a race track and try it for a few weeks. You have to commit, up […]