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Want to find sponsors (and keep the ones you already have as happy as a proverbial clam)?
Searching for sponsors this off-season? Ask yourself these 2 questions.
It’s the conclusion that everyone comes to at some point in their racing career, if not every single season – ‘we need more sponsors.’ We don’t just hit that wall in racing – it’s obviously a problem in business, too. In order to survive, we need more customers. Side note: It’s worth mentioning that for […]
Warm Up Prospective Sponsors (Snuggie not required)
Ever sent a cold email to a prospective sponsor? I have. And it’s not the crappiest feeling you can imagine – that’s a cold call – but you’re still interrupting someone’s day with a request. And often all you hear is crickets. But do you think someone would be more likely to open that email or […]
Why do we race? (Gaga-fied.)
Silly question, I know. We race to win. Obviously. It’s like asking why you go to a bar, right? Most people would say the answer is to drink. But that’s only partially correct. It’s cheaper and easier to drink at home, where you don’t have to tip the bartender or find a taxi. We drink […]
The September Effect: Marketing Budgets and Sponsorship
It’s disheartening but appropriate that when I started the work week in Pennsylvania the temperature was about 10 degrees cooler than over Labor Day weekend, when it still seemed like summer. My calendar isn’t the only one saying it’s nearly fall. Although I don’t head back to the same kind of office I used to, […]
Want to learn about how mindset can drive your racing business?
Stories Matter. (Especially in Racing.)
Last night, we were fortunate enough to be able to attend the Lou Blaney Memorial at Sharon Speedway. Having grown up watching Lou and my uncle, Brian Swartzlander, go toe-to-toe for years in our local modified division, I’m happy to be able to be a part of an event that honors him every year. It’s […]
Sponsorship Activation: Earning Your Money (and a Long-Term Partner)
Since we’re about mid-way through racing season (insert tears here), I thought now would be a good time to talk about something we all should be doing right now: sponsorship activation. But what does that even mean, you ask. I will tell you, obviously, because we are friends and you asked. Sponsorship activation is bringing […]
Your unfair advantage. (Or, cheating legally.)
We established last week in that one reason people accuse others of cheating is because they don’t like to lose. And they really don’t like to lose big. And for some reason, people really, really don’t want to accept that they lost to someone else’s natural advantage. They don’t want to think that someone can […]
We see what we’re looking for.
How many times have you had a version of this conversation: Person: Where do you start tonight? You: Seventh Person: Well, who starts on the pole? You: Little Jimmy. Person: Oh, of course. [Throws hands up in the air.] Little Jimmy always starts on the pole. Now, in reality? Little Jimmy has just as much […]
More than the minimum at Fremont Speedway
Last weekend, I traveled out to Fremont Speedway for the All Star Circuit of Champions double header. I was pleasantly surprised by a lot of what I experienced in my first visit to the place they’ve dubbed “The Track Where Action Was Built.” If you read my recent article on DirtClassic.com, you know that I subscribe […]