First of all, welcome!
Here’s what you need to get up to speed.
Step One: Join the DirtyMouth community to get free advice, fresh ideas and fuel for your passion via email.
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Step Three: Read below for what you need to know now. (<- Bonus Points? Say that three times fast.)
Want to find sponsors (and keep the ones you already have as happy as a proverbial clam)?
Prove your (sponsorship) worth with real, hard metrics.
It might seem like sponsorship is harder to get these days, but when you think about it, there’s never been a better time to prove what your proposal is worth. Here are a few ways to start thinking about valuing a proposal: 1. Show them how big it is. (Your audience, duh.) One of the […]
If you dread working on sponsorship, you may need to change your job title. (Texas Ranger, anyone?)
For many of us, it’s sponsorship crunch time – where you really have to step your game up and get some deals done for the season. And if you look practically anywhere on the interwebs, you’ll see plenty of people complaining about how difficult it is to go after sponsorship for their race team. Many […]
The Best of 2013. (Because hellloooo 2014.)
In this silly, happy, stressful time we call New Year’s, I wanted to recap a year in DirtyMouth blog posts. Some of you are new to this blog (sign up for the newsletter if so!), and you might not know how we roll here. So if you’re looking for something to read that will help […]
Heading to IMIS/PRI? Here are five ways to get the most out of your trip.
As far as conferences go, the International Motorsports Industry Show (IMIS) and the Performance Racing Industry (PRI) trade show have set themselves apart as the premier gatherings for racers and industry folk alike. Events like IMIS and PRI provide valuable networking opportunities, key insights into the industry on and off the track, and for most […]
Finding a Sponsor is Like Online Dating (Or, why sponsorship templates don’t work.)
What if finding a sponsor was the like the process of dating? Specifically, online dating? It’s getting more and more common for couples to meet on sites like Match.com, eHarmony and – be still my heart – FarmersOnly.com. So online dating, and how it works, shouldn’t be a foreign concept. When you think about online […]
Want to learn about how mindset can drive your racing business?
“Keep Grindin’, Man.”
Over the weekend, Carl and I were blessed to be able to take part in the annual Children’s Hospital Heart-to-Heart Picnic hosted by Turner Dairy Farms. I had an inkling that I’d be inspired by the families affected by heart conditions and their caregivers, but I got a bit of inspiration in an unexpected place. […]
How do you know? You measure.
How do you know if you’re the best racing wife ever? Well, you obviously look at the racing-wife-scale and see where you match up. Oh wait. There isn’t one. (Unless we live together. In that case, even the dog knows where I rank.) Unlike marriage, there are ways in racing, and in business, to know […]
A man with tools (and a plan).
If Dave Despain called today and said he’d like to feature you on his show tomorrow, could you make money from that opportunity? Most people would say ‘yes’. But, even though thousands and thousands of people will have seen your face, your name and, hopefully, your message…the publicity itself doesn’t pay. You won’t make a […]
Who are you competing against?
Over the weekend, I had the privilege of watching my husband, Carl Bowser, win his fifth feature of the year and, with it, clinch his second track championship at Lernerville Speedway. We heard a lot of the generous and kind feedback you’d expect, but a particular comment struck me. One person told me that when you’re sitting […]
Sponsorship Pricing: It’s too expensive versus it’s not worth it.
Everyone wants to know about sponsorship pricing. And the expert response is to base the price on what it’s worth to the sponsor, not how much you want or need. Price should be based on value. But that’s really hard information to put into practice, I know. The truth is that your sponsorship package price […]