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Step Three: Read below for what you need to know now. (<- Bonus Points? Say that three times fast.)
Want to find sponsors (and keep the ones you already have as happy as a proverbial clam)?
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Want to learn about how mindset can drive your racing business?
Heading to IMIS/PRI? Here are five ways to get the most out of your trip.
As far as conferences go, the International Motorsports Industry Show (IMIS) and the Performance Racing Industry (PRI) trade show have set themselves apart as the premier gatherings for racers and industry folk alike. Events like IMIS and PRI provide valuable networking opportunities, key insights into the industry on and off the track, and for most […]
Searching for sponsors this off-season? Ask yourself these 2 questions.
It’s the conclusion that everyone comes to at some point in their racing career, if not every single season – ‘we need more sponsors.’ We don’t just hit that wall in racing – it’s obviously a problem in business, too. In order to survive, we need more customers. Side note: It’s worth mentioning that for […]
What I learned about racing from a Craig Campbell concert.
Over the summer, Carl and I decided to make our way to the Craig Campbell concert at the Indiana County Fair for obvious food and entertainment-related reasons. I mean, who doesn’t love gawking at how redneck teenagers act right before they drop a pulled pork sandwich all over their own (white) shirt? Hypothetically speaking. (Also, […]
The September Effect: Marketing Budgets and Sponsorship
It’s disheartening but appropriate that when I started the work week in Pennsylvania the temperature was about 10 degrees cooler than over Labor Day weekend, when it still seemed like summer. My calendar isn’t the only one saying it’s nearly fall. Although I don’t head back to the same kind of office I used to, […]