Why you’re going to win in the long run.

by | May 1, 2014 | Mindset, Motorsports Marketing for Tracks, Teams and Businesses, Thoughts and Rants |

I contend that showing up is everything – you can’t win a race that you don’t show up for.

But, you might argue that not everyone that shows up at the racetrack wins. There’s only one winner in each race, and some teams will never taste that victory. You’re right. But parking your ride in the pits is just one part of showing up.

You can’t just show up for a job interview and win the job, right? You have to show up to creating a killer resume, show up to your shower that morning, and show up in your words and body language when answering questions.

To win a race, you can’t just show up at the track. You have to show up in the garage, show up for your sponsors, show up with your parts programs and show up with the right attitude towards the people who support you.

Showing up isn’t just showing up.

And that’s why I’m thrilled to tell you that you’re going to win the race against your competition over the long haul because you’re showing up by reading this. I’m not just saying this because it’s my content – there are many other places to get valuable information.

You’re winning the long race because the majority of your competition isn’t reading or consuming any of it.

While they’re focused on getting faster, you’re investing time and effort into making yourself better off the track and out of the garage.

If you think every successful driver out there got that way just by winning races, you are dead wrong. They might not be the brain responsible for making the other 80% happen, but I guarantee they or someone in their corner is executing every little nuance of running their business, from budgeting to marketing.

While I can’t guarantee learning more about applying business sense to your racing dreams will win you all the races or earn you all the business, I can guarantee that it will help you move forward in your journey. And in the long run, those who move forward, who choose to do things differently, are the ones who survive and thrive.

With love,
Kristin

P.S. If you love what you’re reading but you’re lucky enough to have a wife, mom, crew chief or business partner who get things done off the track, please feel free share anything I’ve written with them. I’d love to meet the people who make our racing dreams happen.

About the author

Kristin Swartzlander Kristin Swartzlander is passionate about applying business sense to racing 'nonsense' in hopes of growing the sport of dirt track racing. She is a business strategist who works with entrepreneurs and small businesses to help them learn how to use public relations, marketing and social media to achieve their goals. Learn more about social media, marketing and racing sponsorship on the DirtyMouth blog.