The Best of 2013. (Because hellloooo 2014.)

In this silly, happy, stressful time we call New Year’s, I wanted to recap a year in DirtyMouth blog posts. Some of you are new to this blog (sign up for the newsletter if so!), and you might not know how we roll here. So if you’re looking for something to read that will help propel you forward in racing, and maybe in life, I’ve summarized a few of the best, most popular musings this year.

All I ask is that if you have something you’d like to read more about in 2014, please post in the comments with what that is or shoot me an email. And maybe tell me why, if you’re feeling so bold. I have plans for lots of different projects and content, but any direction for what should come first and loudest would be great!

Happy New Year’s!


Sponsorship and Marketing

Finding a Sponsor is Like Online Dating (Or, why sponsorship templates don’t work.)

Searching for sponsors this off-season? Ask yourself these 2 questions.

Warm Up Prospective Sponsors (Snuggie not required)

What You Can Learn from Drivers that Cry Poor (Hint: Don’t Do It)

Mindset and Goals

Fourth Quarter Intervention: Are you where you wanted to be in 2013?

How to deal with people who (kindly) don’t support your racing dream.

Turn people off. It works, believe me.

Why do we race? (Gaga-fied.)

Change: It’s hard, scary, and totally worth it. Also: Donuts and Bacon

Fans and Social Media

What I learned about racing from a Craig Campbell concert.

Scarcity -> Social Media Influence in Racing

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About the author

Kristin Swartzlander Kristin Swartzlander is passionate about applying business sense to racing 'nonsense' in hopes of growing the sport of dirt track racing. She is a business strategist who works with entrepreneurs and small businesses to help them learn how to use public relations, marketing and social media to achieve their goals. Learn more about social media, marketing and racing sponsorship on the DirtyMouth blog.