First of all, welcome!
Here’s what you need to get up to speed.
Step One: Join the DirtyMouth community to get free advice, fresh ideas and fuel for your passion via email.
Step Two: Like? Yes. Because you do.
Step Three: Read below for what you need to know now. (<- Bonus Points? Say that three times fast.)
Want to find sponsors (and keep the ones you already have as happy as a proverbial clam)?
Race Track Marketing: Think Mindset, Not Demographics
When I worked in the advertising agency business, one of the first things we would do when starting a marketing, advertising or social media campaign was try to determine our ‘ideal customer’. In fact, if you and I have ever worked together – on race track marketing or otherwise – I’ve probably walked you through an […]
Why ‘Only Winners Get Sponsored’ is a Myth
Having worked at a speed shop for a few years, I can’t tell you how many conversations I had about sponsorship. They generally went one of two ways: either the person was asking for sponsorship or a discount, or the person was lamenting that it was impossible to get sponsorship because they didn’t win. I hear […]
The 10 Most Common Reasons Companies Buy Sponsorship
It’s the first quarter of the year, and the last few weeks for me have had a lot of focus on working on sponsorship deals for various properties. One common mistake that I see teams, tracks and event promoters make when pitching potential marketing partners is focusing on only one aspect of sponsorship: exposure to […]
Most Popular Articles of 2016
Thank you for reading the DirtyMouth blog this year! No surprises – my most popular blog posts of the year were about SPONSORSHIP – and mostly where I shared some hard data or hard truths. Positive, tangible advice is still probably the most popular theme of my blog, and I wouldn’t have it any other way. So […]
How to Find Time for Sponsorship
When working with clients, answering questions in our free sponsorship success group, fielding emails or talking to racers at events, one of the biggest barriers teams feel in finding sponsorship is: “I don’t have enough time.” It’s a legit concern, but it’s a claim that we make probably every day. Think about the conversations you’re having over […]
Want to learn about how mindset can drive your racing business?
The Truth About All of Those Stickers
Ever see a truck driving down the highway with a back windshield full of decals? From K&N to Monster Energy, he’s got all his adrenaline-related needs covered. Like this: Now, how many times have you thought to yourself: how did that guy get so many sponsors??! NO? So why do we do the same with […]
The Power of Small Wins
Big wins. They are what we all live for, right? Being crowned King Kristin (hmm, Roger, can we chat?) at Eldora Speedway’s Kings Royal or the Knoxville Nationals Champion might top your list. Or maybe you’re aiming higher, for a points championship in Formula One or NASCAR. But most of us aren’t just one step […]
How to Build a Racing Website for Less than $100
As a racer, you might not think of your website as a critical piece of your program. But to me, your website is to your online brand what your hauler is to your on-track performance: it’s the hub of the action in the pits. If it’s effective, it holds your tools, spare parts and support crew/materials […]
What is a Racing Brand, Really?
Last week, we talked about one of the best pieces of advice I can give you: don’t wait until you’re winning to build a brand. Smart companies partner with brands, not just fast race cars, in order to reach their audience. Fans become the audience of their favorite brands. In short: if you want to […]
Don’t Wait Until You’re Winning to Build a Brand
In Ready to make your racing your business? Treat it that way., I talked about how easy it is to chalk up a lack of action on your part to saying, ‘when you get to X turning point, you’ll do Y.’ One of the challenges I get often from racers who want to be successful in the […]