First of all, welcome!
Here’s what you need to get up to speed.
Step One: Join the DirtyMouth community to get free advice, fresh ideas and fuel for your passion via email.
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Step Three: Read below for what you need to know now. (<- Bonus Points? Say that three times fast.)
Want to find sponsors (and keep the ones you already have as happy as a proverbial clam)?
Sponsorship: A mile wide and an inch deep.
It’s the time of year when we see a flurry of press releases in the racing world that boasts exactly how many sponsors a racer has as he or she launches this season’s racing campaign. While the world is all about big numbers, racing is different. In racing, you win by having the lowest times […]
Make It Easy for Marketing Partners to Say ‘Yes’
There’s a group of racers that still believe that sponsorship is just a logo and a check. Some tracks still think a billboard does the trick, too. Since you’re taking the time to read this newsletter, you’ve likely already qualified yourself out of those groups. Welcome! So, you’re one of the racers who are as […]
Mid-Season Sponsorship: Where to Focus and Why
For most of us, racing season is about performance in the garage and on the track. It’s easy once the season gets going to go into ‘maintenance mode’ – where you’re just maintaining and improving your car and showing up to the races on your schedule – and forget about ‘sponsorship mode’. Once the racing season starts, though, you […]
Helping Marketing Partners Achieve Goals Starts with Knowing What They Are.
When you’re pitching a sponsor or creating a proposal for a potential marketing partner, you can exponentially increase the odds of moving forward in the process if you know what that company’s goals are and how you can help achieve them. But how do you get that information? All businesses want to increase their bottom […]
How to Be Sponsor-Able
Most of the questions that I get about sponsorship center around the outbound portion of forging a relationship: How do I find a potential sponsor? Who do I talk in the company about sponsorship? What should I put in my proposal? How many times should I reach out? Should I mock-up my car with their […]
Want to learn about how mindset can drive your racing business?
Tracks: Do you know your Fan Cost Index?
And, are you marketing it? As a numbers geek through and through, I love looking at costs, return on investment, growth…really any number I can get my hands on. One of my favorite geeky reports to look at each year is the Team Marketing Report’s Fan Cost Index for professional sports. Why? It points out a […]
Make It Easy for Marketing Partners to Say ‘Yes’
There’s a group of racers that still believe that sponsorship is just a logo and a check. Some tracks still think a billboard does the trick, too. Since you’re taking the time to read this newsletter, you’ve likely already qualified yourself out of those groups. Welcome! So, you’re one of the racers who are as […]
Helping Marketing Partners Achieve Goals Starts with Knowing What They Are.
When you’re pitching a sponsor or creating a proposal for a potential marketing partner, you can exponentially increase the odds of moving forward in the process if you know what that company’s goals are and how you can help achieve them. But how do you get that information? All businesses want to increase their bottom […]
Race Track Marketing: Think Mindset, Not Demographics
When I worked in the advertising agency business, one of the first things we would do when starting a marketing, advertising or social media campaign was try to determine our ‘ideal customer’. In fact, if you and I have ever worked together – on race track marketing or otherwise – I’ve probably walked you through an […]
How to Find Time for Sponsorship
When working with clients, answering questions in our free sponsorship success group, fielding emails or talking to racers at events, one of the biggest barriers teams feel in finding sponsorship is: “I don’t have enough time.” It’s a legit concern, but it’s a claim that we make probably every day. Think about the conversations you’re having over […]