My 2013 Goal Check-In/Slap in the Face

First of all, I just want to wish everyone a happy holiday season! I hope you’re able to relax, eat bacon and watch lots of World of Outlaws coverage on CBS Sports.

A few weeks ago, I wrote a post on doing a fourth quarter intervention where you take stock of your year-to-date goals and see if there’s anything else you’d like to accomplish before the ball drops on 2013.

And since I’m so good at taking my own advice, I did the same for myself (<- completely false.)

In the days that lead up to our trip to Indy for IMIS/PRI, I was frantically searching for paperwork (scraps of post-its) that I filed (threw in my desk) for our trip. I ended up doing a full clean-out (tilted drawer into trash can) and found a piece of paper that I hadn’t thought about in months: my goals for 2013. I had set ambitious goals for my income and savings, personal relationships, public relations and sponsorship, etc. I was pretty shocked.

In all honestly, I’ve been pretty down on myself lately. I haven’t been hitting my billing goals in the last few weeks – even though I have clients waiting to give me more work. I haven’t been posting here as often as usual because the admin section of the website has been down. Related -> I haven’t fixed the admin section of the website. I haven’t released the new website redesign I’ve been working on for months. I haven’t started projects I know would be well-received and I haven’t pushed Start on projects that are already complete for fear of failure or rejection.

It’s been a tough month for me mentally, in which I felt like I didn’t achieve nearly what I should have in 2013. So finding this piece of paper was a huge slap in the face.

Because those goals that I set for myself almost a year ago? I knocked every single one of them out of the park. 

Consider my mind sufficiently blown.

One of the best character traits that I believe all successful racing people have is drive. Motivation. The desire to grow, change, succeed and accomplish things. But we’re not all blessed with the ability to put that in perspective. Because the need to constantly improve and push for the next goal, the next win, the next great thing, sometimes overrides our ability to appreciate what we already have achieved.

I learned that the hard way this year.

Before you look ahead to what you want to do next year, take a second and look at all you accomplished in 2013. And pour yourself a glass of nog to celebrate your success. Because if you’re the type of person that’s reading this blog, I guarantee you’ve earned it.

Thanks for making this year great for me and my little family. Your kind words and support mean more than you know!



P.S. Once you’ve washed down that eggnog, please let me know if there’s something more you’d like to know, read about, discuss or learn here in 2014. Interviews? How-to’s? Guides? Videos? Podcasts? I’m working on some new projects for next year and am open to suggestions of any kind. Leave a comment or shoot me an email.

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About the author

Kristin Swartzlander Kristin Swartzlander is passionate about applying business sense to racing 'nonsense' in hopes of growing the sport of dirt track racing. She is a business strategist who works with entrepreneurs and small businesses to help them learn how to use public relations, marketing and social media to achieve their goals. Learn more about social media, marketing and racing sponsorship on the DirtyMouth blog.