DirtyMouth – Motorsports Marketing. Unfiltered.

DirtyMouth – Motorsports Marketing. Unfiltered.

What is DirtyMouth Communications? To put it in simple terms: it’s motorsports marketing, unfiltered.

But what does that mean? DirtyMouth Communications is the motorsports marketing arm of my consulting business, and although this post marks the launch of the DirtyMouth Communications blog, DirtyMouth has been around, in some form or another, for quite a few years.

So who am I? This isn’t an ‘anonymous’ meeting – not for me anyway – but I’ll start out the same way: my name is Kristin Swartzlander, and I’m a public relations, social media and marketing consultant.

Mel Swartzlander, circa 1960's

I grew up in the Pittsburgh area, the fourth generation in a long line of race car drivers and innovators. My great-grandfather Neal raced so long ago I can only find information about him in (now fading) stories. My grandfather Melvin raced in the sixties and seventies, before and after a tragic fire that shortened his life. My uncle, Brian, is a legend in his own time, having dominated the dirt modified scene in the late 1990’s and early 2000’s. My dad, Jeff, has designed and produced many of the parts that make modified and sprint car racing what it is today.

As a trained engineer, I love statistics. I’m a total sports junkie, and have worked in the football and racing industries. I enjoy reading about marketing communications theories and tactics, in addition to creating successful campaigns for my clients, who are mostly small businesses, entrepreneurs and athletes. I’ve held the title of racetrack promoter, advertising agency executive, and NFL publicist, to name a few.

So, what’s the purpose of this blog?

I hope that this will be a place where I can share my insights into motorsports marketing, public relations and social media based on what I’ve learned through reading, writing, consulting for clients and doing it in my own life. I want this to be a space where we can discuss the future of motorsports business. What works? What doesn’t? What can we do to make the sport better from the bottom up?

I also want to get feedback about your needs as a race team or a business involved in motorsports. What do you want to learn how to do? What one thing would make a difference for your race team today? What’s stopping you from really activating your motorsports sponsorship?

I’ll keep it brief for now – you’ll really get to know me as I add content to the DirtyMouth every Thursday.

In the meantime, you can find out more about my services here, connect with me on LinkedIn here, or read my small business marketing insights and racing musings on Twitter here.

And, as always, leave a comment if there’s a question I can answer for you or a topic you’d like discussed below!

– Kristin



About the author

Kristin Swartzlander Kristin Swartzlander is passionate about applying business sense to racing 'nonsense' in hopes of growing the sport of dirt track racing. She is a business strategist who works with entrepreneurs and small businesses to help them learn how to use public relations, marketing and social media to achieve their goals. Learn more about social media, marketing and racing sponsorship on the DirtyMouth blog.