Best of 2015 + Upcoming Workshops

As we close out 2015 this week, I encourage you to take some time to reflect on the past year. We all experience successes and failures in life, work, and racing, and I’m no different. Last week, I shared the powerful impact of 2015, both on me and on the community, and how grateful I am for the progress we’re making. You can read that here.

Today and tomorrow, I’ll be in the office attempting to close out 2015 and plan 2016. (I’m only three months late on my October ‘2016 Planning’ target. If you’re behind, you are not alone!) We have a lot of fun things in the works for next year that I hope to announce in January and February, but we do have one coming up SOON:

Sponsorship Marketing Workshop: Crafting Effective Sponsorship Proposals – Live on Sunday, January 10th. On-Demand Forever. Details Here.

We had a great response to the first sponsorship marketing workshop on crafting and value the perfect offerings (you can get the on-demand version here if you missed the live event), so I’m adding more workshops just like it to the calendar. This is something that I’ve always thought could bring value to the community with a lower price point than private coaching, so I’m excited to share that we’re planning on releasing at least one workshop per month going forward in 2016. More details on that later, but if you want to weigh in on the topics and content, please feel free to share your thoughts with me here.

Some of you are new to this blog (sign up for the free newsletter if so!), and you might not know how we roll here. So if you’re looking for something to read that will help propel you forward in racing, and maybe in life, I’ve listed 10 of the most popular posts from the blog in 2015 for your enjoyment.

If you have something you’d like to read more about in 2016, please post that in the comments!

Let’s kick it off with a New Year’s themed post:

Before You Move on to 2015…Do This:

Breaking Down the Donald Trump Sprint Car Sponsorship

Hit the Ground Running

Sponsorship Marketing Workshop: Crafting and Valuing the Perfect Offerings

How to Invest in Your Racing Program in 2016

Sponsorship Pricing: It’s too expensive versus it’s not worth it. (This one’s from 2014, but it was still one of the most popular this year!)

Selling Sponsorship is Hard. Here’s the (Secret) Reason Why.

It’s not the racing that’s broken. It’s the marketing.

Sponsorship Activation: Earning Your Money (and a Long-Term Partner) (Also from 2014, but still rockin’.)

Racing Isn’t What it Used To Be. Here’s Why I’m Glad:

Wishing you a happy, healthy and relaxing New Year!!


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About the author

Kristin Swartzlander Kristin Swartzlander is passionate about applying business sense to racing 'nonsense' in hopes of growing the sport of dirt track racing. She is a business strategist who works with entrepreneurs and small businesses to help them learn how to use public relations, marketing and social media to achieve their goals. Learn more about social media, marketing and racing sponsorship on the DirtyMouth blog.